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About the crush life

Sweeter than buttercream… Tougher than rock candy… We’re always crushin’ it.
 
One day in a magical puff of sugar & spice, a special hammer appeared and gave some ordinary sweethearts the power to CRUSH. The moment these best friends picked that hammer up, a sugar high jolted through them, making them want to crush everything. And when they did, they revealed the most incredible… secrets.

Meet the Characters

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A few sweet pranks make life beary sweet.

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I can’t help it, I sugar coat everything!!

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I may be shy, but I’m always ready to batter up & crush it!

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I’m the swirliest sweetie you’ll find! 

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There’s always a waffle lot of crushing when I’m around!

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Feeling split between keepin’ it cute and crushin’ everything I see!

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So many things to crush, it’s so hard to chews.

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Let’s get loud and crush some stuff!

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I may be shy…but I’m always ready to batter up and crush it!

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I’m just a sweet little me, trying to crush without ruining my ponytail.

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I know I look delicate, but I’m one tough cookie.

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I'm just bubbling with star power.

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Videos

Playisode: Pippa Posie & Millie Dollops Playisode: Pippa Posie & Millie Dollops Playisode: Pippa Posie & Millie Dollops
Secret Crush Dolls! Secret Crush Dolls! Secret Crush Dolls!
Crushin’ It: Sundae Swirl and Pippa Posie Crushin’ It: Sundae Swirl and Pippa Posie Crushin’ It: Sundae Swirl and Pippa Posie

Secret Crush Baking Oven

  • Bake real sweet treats in minutes with the Secret Crush Baking Oven.
  • Includes real baking accessories – baking pan, heart-shaped spatula and candy-themed hammer.
  • Includes secret recipes for baking Secret Crush treats, then crush toppings with the hammer to add to your treats.
  • When not plugged in, the Baking Oven doubles as a playset for your Secret Crush dolls.

Secret Crush Large & Small Dolls - Pippa Posie & Millie Dollops

  • Unbox the sweetest cake-inspired doll, Pippa Posie, and her mini best friend, Millie Dollops.
  • Crush to unbox the beautiful heart-shaped package with the included candy-themed hammer.
  • Open up doll's surprise compartments to find her secrets. Will you find secrets in her hair or maybe her bow?
  • Unwrap secrets to find pieces to build an adorable mini doll. Customize her hair by filling it with the included beads. Or string beads onto the included lanyard to create DIY jewelry.
  • Heart case doubles as storage and a display case for your large doll.
  • Collect both Pippa Posie and Sundae Swirl and their mini best friends.

Secret Crush Large & Small Dolls - Sundae Swirl & Winnie Wafflecone

  • Unbox the sweetest ice cream inspired doll, Sundae Swirl, and her mini best friend, Winnie Wafflecone.
  • Crush to unbox the beautiful heart-shaped package with the included candy-themed hammer.
  • Open up doll's surprise compartments to find her secrets. Will you find secrets in her hair or maybe her bow?
  • Unwrap secrets to find pieces to build an adorable mini doll. Customize her hair by filling it with the included beads. Or string beads onto the included lanyard to create DIY jewelry.
  • Heart case doubles as storage and a display case for your large doll.
  • Collect both Sundae Swirl and Pippa Posie and their mini best friends.

Secret Crush Minis - Crush to Unbox Sweet-Themed Mini Doll

  • Unbox the sweetest, collectible mini doll.
  • Crush to unbox the beautiful heart-shaped package with the included candy-themed hammer.
  • Inside, find sweet surprises to unwrap and cute collectible beads.
  • Unwrap the surprises to find pieces to build an adorable mini doll. Her hair opens up, so you can customize it with the included beads. And string beads onto the included lanyard to create DlY jewelry.
  • Mix & match pieces and secret beads between all your mini dolls for so many sweet combinations.
  • Heart case doubles as storage and a display case for your mini doll.
  • Collect all 10 adorable sweet-themed dolls

Meet the Characters

I may be waffle-y cute, but I've got a spicy side.

Hi, my name is Sundae Swirl, and in my life, I want one scoop of everything. I know I’m a little over the top, but… wait, what was I saying? Oh yeah, you can never have too many toppings! I may be a little wild and swirly, but secretly, some of my favorite memories are just chilling with my best friend.

Keepin' it sweet.
You go swirl.

Hi, my name is Pippa, and in my world, everything is sweet, covered in frosting and at least three tiers tall! Life is what you bake it, and I want mine to be perfect. But secretly, I also love making a mess. Sometimes, I crush everything to crumbs, just so I can clean it up and make it perfect again.

Social Crush

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